LIFECYCLE MARKETING MANAGER

Company: DocuSign
Location: Seattle
Posted on: November 12, 2024

Job Description:

Company Overview

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do

We are looking for an experienced Lifecycle Marketing Manager to develop, implement and optimize campaigns across multiple channels to drive engagement, pipeline growth and revenue. You will work cross-functionally with teams including Product-Led Growth, Marketing Operations, Product Marketing, Content, Analytics, and Customer Success to create and implement strategies that align with our global expansion upsell and cross-sell PLG and PLS motions. You will also be responsible for nurturing leads through the funnel using personalized content, ABM strategies, and advanced marketing automation to drive engagement, conversion and bottom-line revenue.This role is ideal for a data-driven demand marketer with a passion for optimizing the customer journey and driving engagement and pipeline growth. The ideal candidate has experience marketing B2B SaaS software and a background in building global demand strategies.This is an individual contributor role reporting to the Lifecycle Marketing Director.Responsibility

• Build and implement expansion campaigns to drive engagement, demand and meet business objectives and aggressive growth targets
• Plan, build, and implement integrated marketing campaigns across multiple channels (e.g., digital, email, IPC) to drive demand, nurture, and conversion
• Partner closely with the product and growth teams to integrate product-led growth strategies, using in-product behavior data to optimize marketing efforts and accelerate sales cycle
• Partner closely with cross-functional teams from Product-Led Growth, Marketing Operations and Customer Success to drive incremental growth across all customer segments
• Identify and act on opportunities proactively to improve programs through experimentation and optimization efforts
• Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional partners aligned and supportive of programs
  Job Designation
  
  Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
  What you bring
  
  Basic
  • 5+ years of experience in lifecycle marketing, digital, demand gen, integrated marketing or a similar role at a fast-growth company, ideally from a SaaS business
  • Experience with strategizing and implementing multi-channel marketing campaigns using best practices and building scalable campaigns that deliver results
  • Experience working in a Product-Led Growth model
  • Experience driving insights and trends from data
  • Experience in creating email campaigns, including developing targeted messaging and optimizing content and assets for engagement
  • Bachelor's degree in marketing, business, or related field
    
    Preferred
    • Highly analytical and dedicated to data-driven insights
    • Strong project management skills and attention to detail
    • Ability to think strategically and effectively to drive programs from inception to execution to analysis
    • Dynamic, highly motivated, organized, self-starter
    • Excellent written and verbal communication skills
    • Demonstrated experience implementing and optimizing Product-Led Growth strategies in a B2B environment, with the ability to learn new technologies, products, or systems quickly
    • Understanding of customer segmentation, targeting, lead and demand nurturing strategies
    • Experience with marketing automation tools and familiarity with tools such as Eloqua and Action IQ
    • Knowledge of user experience (UX) best practices and ability to create engaging in-product communications (PQL)
    • Experience with ABM and analytics tools
      Wage Transparency
      
      Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $101,500.00 - $156,750.00 base salaryIllinois and Colorado: $97,000.00 - $133,300.00 base salary
      Washington and New York (including NYC metro area): $97,000.00 - $139,525.00 base salaryThis role is also eligible for bonus and benefits.Global benefits provide options for the following:
      • Paid Time Off: earned time off, as well as paid company holidays based on region
      • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
      • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
      • Retirement Plans: select retirement and pension programs with potential for employer contributions
      • Learning and Development: options for coaching, online courses and education reimbursements
      • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
        Life at Docusign
        
        Working hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.Applicant and Candidate Privacy Notice
        States Not Eligible for Employment
        
        This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
        Equal Opportunity Employer
        
        It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.EEO Know Your Rights poster #LI-Hybrid #LI-KB5
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Keywords: DocuSign, Shoreline , LIFECYCLE MARKETING MANAGER, Executive , Seattle, Washington