LIFECYCLE MARKETING MANAGER

Company: DocuSign
Location: Seattle
Posted on: October 24, 2024

Job Description:

Company Overview

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Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
We are looking for an experienced Lifecycle Marketing Manager to develop and implement programs to create and capture demand, targeting our global prospect and web audience. As a Lifecycle Marketing Manager, you will have the opportunity to build and optimize end-to-end omnichannel marketing experiences for prospects and customers across multiple channels (e.g., email, website, in-product communications) to drive engagement, conversion, leads, and ultimately bottom-line revenue. You will support critical Product-Led Growth initiatives as part of our global web marketing strategy.This role is ideal for a data-driven marketer with a passion for optimizing the customer journey and enhancing user engagement. The ideal candidate has experience marketing B2B SaaS software and a background in building global demand strategies. You will have the opportunity to partner closely with cross-functional teams including Product-Led Growth, Marketing Operations, Product Marketing, Content, Analytics, Creative, Regional Marketing, Global Campaigns, and many more.This position is an individual contributor role reporting to the Director, Lifecycle Marketing.Responsibilities

• Build and implement a Lifecycle Marketing strategy to create and capture demand to meet business objectives and aggressive growth targets.
• Partner closely with the Product-Led Growth team to drive significant growth in web traffic, engagement, and move users down the funnel from leads to paid customers.
• Influence product roadmaps and initiatives to meet business outcomes by owning quarterly and annual KPIs.
• Work with regional marketing teams to identify and prioritize local market needs, and build near and long-term programs to increase engagement and conversion.
• Contribute to the overarching lifecycle marketing strategy, aligning with company and team objectives and key results to drive incremental high-value traffic and engagement.
• Identify and act on opportunities proactively to improve programs through experimentation and optimization efforts.
• Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional partners aligned and supportive of programs.
  What you bring
  Basic
  • 5+ years experience in lifecycle marketing or a similar role at a fast-growth company, ideally from a product-led SaaS business.
  • Proven experience with strategizing and implementing multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results.
  • Experience working in a Product-Led Growth model.
  • Bachelor's degree in marketing, business, or related field.
  • Experience using data to derive insights and identify trends.Preferred
    • Highly analytical and metrics driven.
    • Strong project management skills and attention to detail.
    • Dynamic, highly motivated, organized, self-starter.
    • Excellent written and verbal communication skills.
    • Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly.
    • Familiarity with project management tools, email service providers, dashboard and analytics tools, and web content platforms.
    • Ability to think strategically and effectively to drive programs from inception to execution to analysis.
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Keywords: DocuSign, Shoreline , LIFECYCLE MARKETING MANAGER, Executive , Seattle, Washington