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Senior Customer Lifecycle Marketing Manager

Company: VirtualVocations
Location: Tacoma
Posted on: October 30, 2024

Job Description:

A company is looking for a Senior Customer Lifecycle Marketing Manager - International.



Key Responsibilities

Run a customer lifecycle program with operational excellence, collaborating with cross-functional teams
Optimize lifecycle journeys through experimentation and data analysis, ensuring cultural relevance
Measure campaign effectiveness and develop a lifecycle campaign roadmap based on regional insights


Required Qualifications

5+ years of experience in lifecycle marketing or customer marketing in a global B2B SaaS environment
Strong understanding of market segmentation, customer journey mapping, and campaign automation
Proven experience launching end-to-end lifecycle programs with measurable results
Familiarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.)
Experience using Iterable or another Email Service Provider (ESP)

Keywords: VirtualVocations, Shoreline , Senior Customer Lifecycle Marketing Manager, Advertising , Tacoma, Washington

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