Senior Customer Lifecycle Marketing Manager
Company: VirtualVocations
Location: Tacoma
Posted on: October 30, 2024
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Job Description:
A company is looking for a Senior Customer Lifecycle Marketing
Manager - International.
Key Responsibilities
Run a customer lifecycle program with operational excellence,
collaborating with cross-functional teams
Optimize lifecycle journeys through experimentation and data
analysis, ensuring cultural relevance
Measure campaign effectiveness and develop a lifecycle campaign
roadmap based on regional insights
Required Qualifications
5+ years of experience in lifecycle marketing or customer marketing
in a global B2B SaaS environment
Strong understanding of market segmentation, customer journey
mapping, and campaign automation
Proven experience launching end-to-end lifecycle programs with
measurable results
Familiarity with regional data privacy regulations (GDPR, CAN-SPAM,
etc.)
Experience using Iterable or another Email Service Provider
(ESP)
Keywords: VirtualVocations, Shoreline , Senior Customer Lifecycle Marketing Manager, Advertising , Tacoma, Washington
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