Product Marketing Manager - Licensing and Publishing
Company: The Pokmon Company International
Location: Tacoma
Posted on: May 17, 2024
|
|
Job Description:
Get to know The Pokmon Company International The Pokmon Company
International, a subsidiary of The Pokmon Company in Japan, manages
the property outside of Asia and is responsible for brand
management, licensing, marketing, the Pokmon Trading Card Game, the
animated TV series, home entertainment, and the official Pokmon
website. Pokmon was launched in Japan in 1996 and today is one of
the most popular children's entertainment properties in the world.
Learn more online at Pokemon.com and on Facebook
(facebook.com/pokemon), YouTube (youtube.com/pokemon), Twitter
(twitter.com/pokemon), and Instagram (instagram.com/pokemon). Get
to know the role Job Title: Product Marketing Manager - Licensing
and Publishing Job Summary: Reporting to the Sr. Director,
Merchandise and Retail Marketing, this role will focus on leading
marketing and channel support for Licensed Merchandise, Promotions,
and Publishing in US, Canada, LATAM, and Australia. This position
will also lead brand cross-category retail programs for
anniversaries, movies, and major brand events. FLSA Classification
(US Only): Exempt People Manager: No What youll do Establish
marketing objectives and strategies for Brand Licensing &
Publishing that align with company, business unit, and department
goals. Collaborate with Licensing & Publishing teams to identify
marketing programs to promote key licensed products,
collaborations, and promotions that amplify the Pokmon brand. Plan
and execute franchise campaigns for major brand initiatives, like
anniversaries and movies, that increase our fanbase and drive fan
interaction. Lead planning with key licensee retail teams and the
Manager, Retail Marketing to develop, pitch, and execute
cross-category to merchandising programs. Create Brand Licensing
communication strategy and custom marketing materials including
sales presentations, brand updates, and annual retailer tradeshows.
Provide consumer insights and direction to TPCi Digital Marketing
and Communication teams to develop effective consumer outreach
across PR, Email, Online, and Social Media channels. Lead the
execution of channel marketing programs including planning
calendars, creations of designs and special art, usage guardrails,
and design feedback/approvals. Analyze results of activations,
provide updates across all functions, analyze results against
planned KPIs and total outcomes, report to partner teams and
executives. Drive annual budgeting, review/approval, and compliance
for all Licensing & Publishing marketing programs, providing
updates and spending summaries. What youll bring Five (5) to seven
(7) years experience in marketing program management position.
Preferably in the entertainment industry with across multiple
product categories. Bachelors degree in Marketing or an equivalent
combination of education and experience Passion to create unique
programs that drive retail sales and elevate the brand through fun
and engaging promotions. Experience working with external partners
and able to communicate clearly and troubleshoot challenges
diplomatically. Demonstrable ability to project manage, work cross
functionally, and oversee multiple projects with various
stakeholders. While passion for the Pokmon brand is a plus it is
not required, however knowledge of and a willingness to learn more
about the brand is a must. How youll be successful Passion for
Pokmon: Develops an understanding of the Pokmon brand, the impact
it has on our people, culture, business, fans, and communities, and
applying that knowledge and passion to everything you do.
Challenging the Expected: Approaches challenges with curiosity and
creativity, embracing the possibility of failure as an opportunity
to learn something new, develop innovative ideas, solve complex
problems and identify unique opportunities. Integrity and Respect:
Demonstrates integrity and respect by leading with empathy,
listening to others, seeking out different perspectives, and taking
personal responsibility for decisions, actions, and results.
Dedicated to Quality: Takes ownership to maintain and promote high
standards, looks for new ways to learn and improve, and embraces a
growth mindset to seek and apply feedback from others in an effort
to continuously improve. Building Relationships: Develops and
strengthens relationships, adopting a team first mentality and
working collaboratively to solve problems and meet shared goals.
Delighting Customers: Listens and understands the interests and
needs of our customers and stakeholders, making them feel heard and
important, and embracing these learnings to continue delivering a
unique Pokmon experience. What to expect An employee first culture
Company events that celebrate the spirit of Pokmon Competitive
cash-based compensation programs Base salary range: For this role,
new hires generally start between $102,000 - $120,650. The full
range is $102,000 - $152,000. This range is applicable for the
labor market where the role is intended to be hired. Final base
salary is directly related to each candidates' qualifications and
professional experience uniquely. 100% employer-paid healthcare
premiums for you Generous paid family leave Employer-paid life
insurance Employer-paid long and short-term income protection
insurance US Employees: 401k Employer Matching UK/IRE Employees:
Pension Employer Contributions Fitness reimbursement Commuter
benefit LinkedIn learning Comprehensive relocation package Hybrid
work environment The above statements are intended to describe the
general nature and level of work being performed by people assigned
to this role. They are not to be construed as an exhaustive list of
all responsibilities, duties, and skills required. Employees may be
required to perform duties outside of their normal responsibilities
from time to time, as needed. For roles in the United Kingdom,
candidates will need the right to work. In some cases, and for some
roles, the Company may be able to arrange a visa. For roles in
Ireland, this role requires candidates to have the right to live
and work in the Republic of Ireland. However, we welcome
applications from all nationalities and may consider supporting an
employment permit application, in appropriate and suitable cases.
#LI-CK1 #LI-Hybrid
Keywords: The Pokmon Company International, Shoreline , Product Marketing Manager - Licensing and Publishing, Executive , Tacoma, Washington
Click
here to apply!
|